Our Client Successes
At EMPKT, our priority is delivering results that make a significant impact. We have enhanced the visibility and credibility for hundreds of clients across 15 countries worldwide. Our achievements include securing placements in prestigious outlets such as The New York Times, Wall Street Journal, The Washington Post, Billboard and Rolling Stone. Additionally, we have garnered coverage in mainstream media such as People, US Weekly, Life & Style, Psychology Today, and HuffPost as well as in popular music and lifestyle blogs like Consequence of Sound, Popwrapped, Buzzfeed, Idolator, and AXS. We have secured countless interviews and appearances on TV and radio media throughout the US and internationally, including ABC, NBC, CBS, FOX, CW, NPR, iHeart Radio, BBC Radio, Bloomberg Radio and Sirius XM.
Below are a few examples of clients who faced unique challenges that we helped them overcome, turning obstacles into success stories.
N'Kenge
Challenge: Introduce the debut pop single from independent singer/songwriter N'Kenge who was widely recognized more with classical opera and Broadway theatre audiences.
Strategy: Appeal to audiences in the Latin and European markets highlighting the multi-lingual lyrics and international style of the music as well as the artist's international performance career. Utilize TikTok Influencers to share the music with millions of followers.
Wins: We achieved multiple reviews from music bloggers and playslisters throughout Central and South America as well as various European countries. The song was also shared by 15 TikTok influencers with over 28 million followers, garnering over 230,000 views and growing, in the first six months.
Rock Me Amadeus
Challenge: Build an audience for a Broadway-bound musical during the height of the pandemic after all theatres went dark for over a year.
Strategy: Lean into our relationships with music bloggers, podcasters and radio hosts to create online buzz throughout the US and UK around the music videos that the RMA producers created with the all-star cast. Leverage the star power of the cast members, which included Dee Snider of rock and Alyson Cambridge of Opera.
Wins: We garnered media coverage in several high traffic media outlets, including Broadway World, PopWrapped, Opera Wire and Ultimate Classic Rock. We also secured key TV, radio and podcast interviews, including TV interviews on NY1 Spectrum in NYC as well as ABC and CBS morning news in Tampa, FL.
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Shailah Edmonds
Challenge: Create buzz around Shailah's new autobiographical book about her life as a runway couture model in the 80s
Strategy: Establish a current context for Shailah by positioning her as "Runway Royalty" during NY Fashion Week at the start of her campaign. Through our relationships, we created a partnership between Shailah and rising NYC fashion designer, Adrian Alicea, to give her added media exposure for her and her book.
Wins: We secured Shailah a prominent runway show during NYFW at 60 years old. She walked alongside models that were 40 years younger as well as Dominique Jackson from the popular TV series, Pose. This resulted in a slew of press features, including in Getty Images, Style Fashion Week, and several TV and podcast interviews.
The New Mickey Mouse Club
Challenge: Promote 17 artists who were former cast members of the 90s Mickey Mouse Club and reunited after 30 years to record a holiday album
Strategy: Dive into each artist's unique story and create buzz throughout the US through profiles and features in their hometowns
Wins: We secured numerous city newspaper "hometown hero" features, podcast interviews and TV media coverage in over a dozen US cities, including a flurry of morning TV interviews on local ABC, FOX, CW, NBC and CBS affiliates throughout the country.
SaulPaul - Musician with a Message
Challenge: Promoting an up and coming independent artist from with a troubled past and a history of incarceration.
Strategy: Shine the spotlight on SaulPaul's redemption story, coming up from extreme poverty and running with the wrong crowd to rising up and knocking down barriers through his music, motivational speaking and philanthropic endeavors while inspiring at-risk youths pursue their dreams.
Wins: We secured several print, TV and radio features in the artist's home state and nationally, focusing not only on his music but also on his inspiring message of bolstering young people from underserved communities. Media outlets who featured him included We Are Austin CBS, Fox Good Day Austin, NPR in Houston, Austin Statesman, Austin Chronicle, KUT 90.5 FM, KSUN FM in KS, WGBB FM in NYC and Voice of America (broadcast to over 60 countries). We also coordinated a key sponsorship for his product, Change Water, with a major fundraising gala in the Hamptons.
J-Bird Music For The Arts
Challenge: Kickstarting a new nonprofit organization by planning and managing their first benefit gala in New York City, with a limited budget
Strategy: Leverage our relationships with local vendors and national brands to create an impressive event that would raise the credibility and visibility of the organization. Scout arts venues in Manhattan that would fit the music and arts theme and stay within budget.
Wins: We secured a beautiful art gallery space with a piano in Harlem and brought in several brand sponsors to provide in-kind donations of food, beverages and product giveaways to create a beautiful and engaging event. The event sold out, attracting over 100 donors and members of the local media.
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Thomas Mace-Archer-Mills
Challenge: Thomas had received some damaging press in the past that practically ruined his career and reputation that took decades to build. Our challenge was to rebuild and re-establish his reputation as a credible journalist with expertise in British Royalty and their history.
Strategy: Bury the negative press with new press that focused on Thomas's future projects, including his children's book and new music project. Highlight his personal history and impressive achievements as a journalist, consistently focusing on narrative that positioned him as a Royals expert.
Wins: After months of consistently pitching Thomas as a "Royals Expert" to local, national and international media outlets, he received several invitations to appear on radio and TV outlets throughout the US and the UK, including the TODAY Show and CUOMO. In addition, his new album honoring Queen Elizabeth II hit #1 on the Apple Music Classical Music chart in the UK on the day of its release.
WorldWater & Solar Techologies
Challenge: Reintroduce and revitalize a new solar technology product that had been sold only to the US military and foreign governments but was unknown to the general public.
Strategy: Highlight the personal stories and international successes of the company. Position the owner as a "local hero" and the company as a small family-owned business that has produced a technological breakthrough, powered by the sun, that has saved and improved lives around the world.
Wins: We secured an A-block segment on International World Water Day on WPIX 11 TV evening news that broadcasts in the NY tri-state area, as well as national stories on NPR and FOX News. We also planned and managed the press conference and product launch event at their Princeton, NJ headquarters that drew several NJ public officials, Office of Emergency Management, local businesses as well as local media, including ABC in Philadelphia, Princeton Magazine and other NJ publications.
